Shop Local: 5 Businesses We Love in Sonoma County

gazebo and park view behind water fountain in healdsburg, california


It’s no secret that small businesses and their hardworking owners and employees are the backbone of every great community! They bring a uniqueness and one of a kind charm that can never be replicated. In honor of Small Business Saturday, we have put together a few of our favorite local businesses that we highly recommend you add to your list of “must-visit” shopping destinations!

Wild Honey Mercantile

This sweet lifestyle shop in Santa Rosa is not to be missed! Exuding a relaxing, neutral aesthetic, this incredible women-owned business features a collection of pieces ranging from home goods, to unique gifts and fashionable women’s clothing. Owner Heather also makes a point to support smaller creators and makers, indie creators, local artisans, and overall businesses that promote social good! If you’re looking for one of a kind gifts to give this holiday season, you have to check this one out.

Soul Rituals Beauty & Wellness

Often we forget about the importance of self-care and taking time away from the hustle and bustle for ourselves! This locally owned and operated Spa is your one stop shop for wellness treatments, and unique gifts to help you stay in tune with yourself. If you’ve been searching for the perfect experience to gift a friend or family member (or even yourself!), Soul Rituals has plenty of options for you. 

La Dolce Vita Wine Lounge

There’s nothing better than enjoying a glass of wine with friends and family! But what if we told you that glass was carefully hand selected and poured for you by a local expert? That’s the experience that awaits you when you visit Sahar at her La Dolce Vita Wine Lounge! Featuring a diverse selection of wines and champagne from all over the world (and light bites as well), you are invited to sit and sip in the cozy lounge or Sahar will help you select the perfect bottle to bring home!

McEvoy Ranch

Looking to switch up your gift giving this year? We recommend checking out McEvoy Ranch! Known for their world-renowned, handcrafted products, this family-owned business produces an eclectic selection of olive oils, wines, handmade beauty products, homegoods, and more. Step away from traditional gifts and try something new from the family at McEvoy Ranch!

Noble Folk Ice Cream & Pie Bar

Interested in a new way to wish your nearest and dearest a very Happy Holidays? Try saying it with an incredibly tasty handmade pie from the masters at Noble Folk! Owned and operated by partners Christian and Ozzy (Fun fact: Ozzy is currently the Mayor of Healdsburg!), Noble Folk offers an array of pies that will complement any of your holiday gatherings. As an added bonus, they offer convenient online ordering and delivery (depending on where you live.)

With the hustle and bustle of the holidays creeping closer every day, we here at W Marketing encourage you to turn your attention and give your patronage to those businesses in your local communities that could benefit from it the most! Whether you follow the recommendations we’ve provided, or discover some new local favorites of your own, now more than ever is the time to shop small! 

If you happen to try out any of our recommendations, feel free to tag us @w__marketing__.

More To Explore


Modern Box Houses

CITY 44 Santa Rosa


Close to city amenities yet away from it all, City 44 allows for privacy without the sacrifice of urban convenience, creating a truly unbeatable lifestyle. Each home in this intimate enclave includes an intelligently designed floor plan conducive for modern life. Enjoy easy access to dining, shopping, and all that Sonoma County has to offer.